Whitworths targets healthy adult snacking
Back to news listing22/05/2009
Adult snacking brand nibl builds on the success of Whitworths children’s snacks. The adult healthy snacking category has fallen 8.4% year on year, while sales of kids’ healthy snacks have risen 10% (IRI 52w/e 18 April 2009). Nibl looks to address the decline in the adult market through its innovative mix of healthy and indulgent products.